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Vocento Social

Vocento strengthens ABC and its regional media businesses by making new changes to its management structure

  • Fernando Berridi and David Martínez to be the new director generals of the national daily and of El Diario Vasco respectively
  • The Company is restructuring its multimedia divisions into three areas: North, Central, and South, headed by Iñigo Barrenechea, José Luis Romero and Juan Soto

Madrid, 2 September 2009.- In the coming days, Vocento will be making changes to the management structure of ABC and of the group's regional media, in order to reinforce these business lines and to strengthen the management of the businesses with the appointment of highly experienced professionals who have spent most of their career at the company.

Fernando Berridi, until now director general of El Diario Vasco, will take over the general management of ABC, replacing José Luis Romero, who will now be in charge of the multimedia businesses in the Central area, while David Martínez, who held this position for the North area, will now become the general manager of El Diario Vasco.

At ABC, Fernando Berridi is taking over the general management following the excellent performance of José Luis Romero, under whom the newspaper has been the only national daily that has been able to increase its sales in each of the last three half-year periods, during which time a restructuring process has been implemented which will allow this newspaper, which is now over one hundred years old, to go into the future on a sound footing.

In this new stage in his career, Berridi will face the new challenges that will be seen in the next three years, in both the paper and online editions of ABC, in terms of design, content and production, with the implementation of new industrial facilities, and with an ambitious plan for geographical expansion, in coordination with the regional multimedia of Vocento.

The focus on the development of ABC.es will be a priority for the new director general, in the context of developing a bi-media strategy with a strong commitment to news and last minute information, and also to providing the opinion and cultural content in which, for over 100 years, ABC has traditionally been the leader of the Spanish speaking community.

Based on this, the cultural pages of the newspaper, the ABCD weekly supplement, the soon to be opened ABC Museum of Drawing and Illustration, and the photo and newspaper archives, will continue to be the exclusive, differentiating hallmarks of ABC, both on paper and on the Internet.

During the stewardship of Fernando Berridi at El Diario Vasco, the newspaper became the third most profitable newspaper in Europe, with a penetration rate of 82%. Berridi has been one of the most important managers in the process of the growth and expansion of Vocento. He has successfully implemented a multimedia business model, which launched one of the first online newspapers in Spain, and also the first local cable and then wireless television channel, and which currently includes multimedia activities, sporting and artistic events, fairs and conferences, on the Internet, on TV and on the radio.

Meanwhile, José Luis Romero will now be in charge of the regional multimedia of Vocento in the Central region, and will head the Group's activity in Valencia, Castilla-León, Asturias and Murcia, where he will reinforce the development of the company's regional multimedia businesses, which are based on the solid foundations of the brands of the regional newspapers: Las Provincias, La Verdad, El Norte de Castilla and El Comercio.

At the same time, Romero will also develop the businesses which are based on the implementation of the national brands in these regions, such as the paper and online versions of ABC and Qué!, and the online portals for classified advertising and directories, such as Pisos.com, Infoempleo, Autocasión and 11870.com. Finally, Romero will also encourage the expansion of Vocento in regions where it has less of a presence, such as Galicia and Catalonia.

Restructuring of the regional divisions

These changes imply a restructuring of the regional divisions of the Multimedia businesses of the Group into three areas; North, including the multimedia businesses of El Correo, El Diario Vasco, El Diario Montañés and La Rioja, which will now be headed by Iñigo Barrenechea, who will also be Director General of El Correo; Central, which will include the running of Las Provincias, La Verdad, El Norte de Castilla and El Comercio, headed by José Luis Romero; and South, including the multimedia businesses of Sur, Ideal, Hoy and La Voz de Cádiz, which will continue to be headed by Juan Soto.

Vocento is a leading multimedia company in Spain, thanks to the strength of its brands, which have a significant presence in all areas of information and entertainment, including the press, supplements, magazines, television, radio, audiovisual production, movie distribution, and the Internet.

The national, regional and local positioning of Vocento, its commitment to innovation, and the strength of its brands, enable the Company to extend its reach beyond its competitors, covering over 24.6 million people, according to the EGM. For more information, go to Vocento.com.