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Vocento Social

Punto Radio consolidates its structure with the integration of the broadcasters of Onda Ramblas (Text in spanish)

  • The radio network has increased its coverage in the last year, obtaining 8 licenses in Madrid, Castilla La Mancha and Extremadura

Madrid, 25 November 2009.- Punto Radio has reached an agreement with Onda Ramblas to integrate its broadcasters and hence consolidate the structure of the radio business of Vocento, in a transaction which ensures coverage in the future in Catalonia, one of the most important advertising markets in Spain.

The agreement for the acquisition of the 100% of Onda Ramblas, which includes the broadcasters with which Punto Radio has operated in Catalonia in recent years, also guarantees the continued association of Luis del Olmo with the network, both as a broadcaster and as a leading shareholder of Punto Radio.

With this movement, Vocento is reinforcing its strategic commitment to Punto Radio, the radio network which in just five years since its launch in 2004 has consolidated itself, with over 600,00 listeners daily (900,000 monthly listeners), according to the 2ND Survey of the EGM, as the number four commercial network in Spain.

This reinforcement is in addition to the improvement in coverage in recent months, with the award of eight new licenses: three in Madrid, two in Castilla la Mancha and three in Extremadura.

Vocento is a leading multimedia company in Spain, thanks to the strength of its brands, which have a significant presence in all areas of information and entertainment, including the press, supplements, magazines, television, radio, audiovisual production, movie distribution, and the Internet.

The national, regional and local positioning of Vocento, its permanent commitment to innovation, and the strength of its brands, enable the Company to extend its reach beyond its competitors, covering over 24.6 million people, according to the EGM. For more information, go to Vocento.com.