Regional and local Television
The regional and local television stations of Vocento are focused on content of local relevance, and are supported by a multimedia positioning which enables existing synergies to be maximised and which provides audience leadership in the provinces where they operate.
Vocento has regional digital licenses in Madrid, Ondaseis TV; la Rioja; Valencia, Andalusia and Murcia. It also has a municipal license in Barcelona, Urbe TV. In addition, it has about ten local television stations that form part of the multimedia positioning of the regional newspapers.
In Madrid, Onda 6 has gone through a major adaptation and after the redesign of its offer in recent years has become a leading channel for Madrileños. High quality content, with local relevance to citizens, and a new brand image, are some of the main characteristics of Onda 6.
In Barcelona, Urbe TV is financially solid and solvent and is adventurous in content, and the station has always been committed to winning the confidence of the inhabitants of the city.