Hoy
The leading informational publication in Extremadura is HOY. It was born on 1 January 1933, and joined the Group in 1988. It is the most read newspaper in Extremadura, with shares of readership and circulation of 58 percent and 41 percent respectively, according to the EGM* and OJD**. The newspaper is diversified into four editions, which allow it to have a closer relationship with readers and with the society of the region: these editions are in Cáceres, Badajoz, Mérida and Plasencia. The information of each weekday is complemented throughout the week with specialist supplements such as the Sunday supplement Dinero y Empleo and cultural supplement Trazos. HOY has consolidated its multimedia positioning with a local portal and a radio station.
(*) According to information from the third survey Estudio General de Medios -EGM- of 2009.(**) According to data from the Oficina de Justificación de la Difusión -OJD- of 2009.