El Diario Montañés
The leading newspaper in Cantabria was born on 1 August 1902 and joined the Group in 1984. It is firmly based and very influential in Santander and the rest of the region, with market share of 76 percent in readership and 64 percent in circulation, according to data from EGM* and OJD**. EL DIARIO MONTAÑÉS completes its editorial offer, which has been recently updated, with a full range of supplements, which are designed to respond to the needs of an increasingly specialised and diverse readership: financial supplement Dinero y Empleo, the gastronomical publication Cantabria en la Mesa, and the leisure time leaflet GPS. The multimedia structure is made up of a local portal, La 10 television channel, and a radio station.
(*) According to information from the third survey Estudio General de Medios -EGM- of 2009.(**) According to data from the Oficina de Justificación de la Difusión -OJD- of 2009.