Press
The national presence of Vocento, the leading multimedia group, is strengthened by the newspaper ABC, the oldest in Spain and an institution for information on national and international current affairs. With over 700 thousand readers, ABC is the only Spanish newspaper that is continuing to grow. Likewise, the presence of the free daily Qué!, one of the most widely read in Spain, illustrates the important role of the Group in the press business of the twenty first century.
Qué! is already a leader in providing information of immediate interest to urban readers, with a high rate of readership among middle class women and young people. Thanks to the combination of the print edition and Que.es on the Internet, Qué! has been able to achieve high levels of involvement of its readers and users.
The newspaper combines local information with the most important national and international news, while at the same time focusing on leisure and sport. One of its characteristics is its practical information, such as a price index based on the newspaper's own basket of goods.
Since the launch of the online site in 2008, Que.es has been committed to providing information for users to form opinions, and it s these opinions and ideas that form the basis for the site. The website also includes a wide range of multimedia content.(*) According to information from the third survey Estudio General de Medios -EGM- of 2009.