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Vocento Social

Pisos.com

pisos.com

This real estate portal enables users to buy, sell or rent any form of property across Spain, including new and used apartments, houses, commercial property, farms and warehouses.

Pisos.com, with more than 1.1 million unique users and 3 million monthly visits according to comScore data for 2013, has become the leading classified advertising portal for real estate in Spain.

The product development strategy for the portal is focused on mobile devices, which already account for more than one third of total traffic. The mobile website and the the applications for iPad, iPhone and Android have been completely redesigned. The website is complemented by a room search portal, pisocompartido.com.

The business has carried out an online and offline brand positioning campaign, which included advertising in the mass media, using TV commercials and sponsorships on the major broadcasters in Spain, as well as in leading regional media.